Tokenization market seen topping $13 billion by 2030

The global tokenization market is forecast to exceed $13 billion by 2030, driven by rising cybersecurity threats, stricter privacy rules and faster digital payments. North America leads the outlook, while Visa holds the largest share in a fragmented market dominated by payments and security firms.

Why it matters: - Tokenization is moving from a niche security tool to a core layer in digital payments, cloud security and blockchain-based asset infrastructure. - The market’s growth reflects mounting demand to protect payment credentials, reduce fraud and limit exposure of sensitive data across industries. - The Business Research Company expects the market to scale quickly through 2030, creating room for platform vendors, payment networks and cybersecurity firms.

What happened: - The Business Research Company published its Tokenization Global Market Report 2026, covering market size, trends, competition and forecasts through 2035. - The report says the tokenization market is forecast to top $13 billion by 2030 and grow at a 26% compound annual rate through 2030. - The report places tokenization at about 0.3% of the projected $4,811 billion Digital Technology sector in 2030 and about 0.1% of the projected $13,788 billion Information Technology sector. - Visa Inc. is the leading tokenization vendor in global sales as of 2025 with a 2% share. - The market remains fragmented, with the top 10 companies accounting for 9% of total revenue in 2025.

The details: - Solutions are the biggest component category and are expected to hold 85% of the market in 2030, equal to about $11 billion. - Services are split into professional services and managed services. - Key applications include payment security, user authentication and compliance management. - Major verticals include banking, financial services and insurance; healthcare; IT and ITeS; government; retail and eCommerce; energy and utilities; and others. - Market demand spans large enterprises and small to medium-sized enterprises. - North America is projected to remain the largest regional market, reaching $5 billion by 2030 from $2 billion in 2025, at a 25% CAGR. - The USA is expected to lead North America, growing from $1 billion in 2025 to $4 billion in 2030 at a 26% CAGR. - Visa’s Token Service replaces sensitive card details with secure tokens to improve transaction security, reduce fraud and strengthen authentication across card payments, digital wallets and connected commerce. - The 2025 share table also includes Mastercard at 2%, Thales Group at 1%, American Express at 1%, FIS at 1%, Fiserv at 1%, Entrust at 1%, Worldline at 0.4%, Marqeta at 0.3% and Futurex at 0.2%. - Other named market participants include OpenText, TokenEx, WEX, Shift4 Payments, AsiaPay, CipherCloud, Securitize, Inveniam Capital Partners, DigiShares, Smart Token Labs and Blockchain App Factory. - The report also lists technology suppliers such as IBM, Microsoft, Amazon Web Services, Google Cloud, Oracle, Thales, Entrust, Gemalto, Broadcom, Cisco, Dell Technologies, Hewlett Packard Enterprise, Palo Alto Networks, Fortinet, Check Point, CrowdStrike, Okta and Cloudflare. - Distribution partners include Ingram Micro, TD SYNNEX, Arrow Electronics, CDW, SHI International, Insight Enterprises, Computacenter, Softcat, Bechtle, Presidio, World Wide Technology, ScanSource, Avnet, Exclusive Networks, Westcon-Comstor, Pax8, GTT Communications, NTT Data and Rackspace Technology. - End users named in the report include JPMorgan Chase, Bank of America, Citigroup, HSBC, Barclays, Visa, Mastercard, PayPal, Stripe, Adyen, Walmart, Amazon, Apple, Google, Samsung, Salesforce, SAP, Siemens, UnitedHealth Group and CVS Health. - The report’s 2026 edition adds market attractiveness scoring, TAM analysis, company scoring matrices, Excel dashboards, market hotspot infographics and updated trend analysis. - The report includes a sample request link and a full report link: Request a free sample and Access the detailed report.

Between the lines: - The market’s fragmentation suggests no single vendor has yet defined the category, even as demand is broadening across payments, identity and digital asset use cases. - Competitive pressure appears to favor firms that can combine tokenization with broader security, cloud and payment infrastructure rather than standalone point solutions. - The rise of digital asset tokenization points to a second growth engine beyond card and payment security. - In May 2026, DTCC advanced its DTC Tokenization Service for real-world securities, backed by more than 50 financial firms involved in custody, asset management, brokerage and trading.

What's next: - The report expects solutions and services together to add more than $9 billion in value between 2025 and 2030, including $8 billion from solutions and $1 billion from services. - Growth is expected to come from vaultless tokenization architectures, API-driven data protection platforms, zero-trust integration and cloud-native security upgrades. - The report identifies cybersecurity threats, compliance requirements and the growth of digital payments and cloud business models as the main drivers through 2030. - Companies are expected to pursue platform upgrades, partnerships and international expansion to gain share in a market that is still highly fragmented.

The bottom line: - Tokenization is becoming a mainstream security and infrastructure market, with payments, cloud and digital assets driving the next phase of growth.