Behavioral Mental Health Market Outlook: Insights and Growth Analysis by Towards Healthcare

This report, published by Towards Healthcare, a sister firm of Precedence Research, provides an in-depth analysis of the global behavioral mental health market. It highlights key growth trends, technological innovations and strategic developments shaping the future of this rapidly evolving sector.

Ottawa, Oct. 28, 2025 (GLOBE NEWSWIRE) -- The global behavioral mental health market is witnessing rapid expansion, with revenue projections expected to reach several hundred million dollars between 2025 and 2034. This growth is being driven by rising investments, technological innovation, and increasing demand across multiple sectors.

The growing prevalence of behavioral and mental health disorders has accelerated the need for advanced diagnostics, treatment approaches, and supportive services worldwide. Governments are introducing new initiatives and funding programs to foster innovation in this field. Additionally, artificial intelligence (AI) is playing a key role in improving diagnostic accuracy, personalizing treatments, and enhancing digital health platforms.

These technological and policy-driven advancements, coupled with strategic collaborations and new product launches by key companies, are significantly boosting the adoption of behavioral mental health solutions across regions propelling the market toward strong and sustained growth.

The Complete Study is Now Available for Immediate Access | Download the Sample Pages of this Report @ https://www.towardshealthcare.com/download-sample/6141

Key Takeaways

North America held a major revenue of approximately 45% share in the global behavioral mental health market in 2024.
Asia Pacific is expected to witness the fastest growth in the behavioral mental health market during the forecast period.
By disorder type, the anxiety disorders segment held a major revenue of approximately 25% share in the market in 2024.
By disorder type, the substance use disorders segment is expected to witness the fastest growth in the market during the forecast period.
By service type, the outpatient counseling services segment held a major revenue of approximately 35% share in the market in 2024.
By service type, the tele-mental health services segment is expected to witness the fastest growth in the market during the forecast period.
By treatment type, the psychotherapy/counseling segment led the behavioral mental health market in 2024.
By treatment type, the cognitive behavioral therapy (CBT) segment is expected to witness the fastest growth in the market during the forecast period.
By age group, the adults segment held a major revenue of approximately 65% share in the market in 2024.
By age group, the children & adolescents segment is expected to witness the fastest growth in the market during the forecast period.
By end user, the hospitals segment held a major revenue of approximately 40% share in the global market in 2024.
By end user, the community mental health centers segment is expected to witness the fastest growth in the market during the forecast period.

What is Meant by Behavioral Mental Health?

The behavioral mental health market is driven by growing demand for mental healthcare, increasing technological advancements, and rising awareness. Behavioral mental health refers to the area of healthcare that focuses on the behavioral and overall well-being, which includes the mental, emotional, and physical health. It helps in the identification of behavioral and mental health disorders and provides various treatment approaches to improve the overall quality of life.

You can place an order or ask any questions, please feel free to contact us at sales@towardshealthcare.com

What are the Major Growth Drivers in the Behavioral Mental Health Market?

The growing mental health disorder is the major driver in the market. There is a rise in the cases of depression, anxiety, and PTSD, which is increasing the demand for various effective treatment options and services. Moreover, the growing awareness, workplace wellness programs, and growing use of telehealth are the other market drivers.

What are the Key Drifts in the Behavioral Mental Health Market?

The market has been expanding due to the growing funding and investments to expand and enhance the use of various behavioral mental health treatment services.

In October 2025, to expand the mental health and addiction treatment services, a total of $6 million in new state funding was announced by Senator Mike McGuire
In October 2025, to provide behavioral health services, approximately $60,000 will be offered to the 13 behavioral health regions across New Mexico, under the Behavioral Health Reform and Investment Act, as per the Administrative Office of the Courts (AOC) announcement.
In October 2025, a total of $15.5 million in a Series A funding round was secured by Marble Health, which is a virtual mental health platform for students, where the funding will be used to expand its workforce and platforms across U.S. schools.

Get the latest insights on life science industry segmentation with our Annual Membership: https://www.towardshealthcare.com/get-an-annual-membership

What is the Significant Challenge in the Behavioral Mental Health Market?

The workforce shortage acts as a major limitation in the market. The limited presence of qualified mental health professionals reduces access to care, as well as the quality of the services, and increases the waiting time and workload of these professionals. Additionally, lingering stigma, limited insurance policies, fragmented healthcare systems, and high treatment costs act as other market challenges.

Regional Analysis

Why did North America Dominate the Behavioral Mental Health Market in 2024?

In 2024, North America captured the biggest revenue share of 45% in the market, driven by growing incidences of mental health disorders. The presence of advanced healthcare increased awareness, which enhanced their early detection and the use of various services. Moreover, the early utilization of advanced technologies increased access to these services, where these advancements, along with government support, contributed to the market growth.

What Made the Asia Pacific Grow Fastest in the Behavioral Mental Health Market in 2024?

Asia Pacific is expected to host the fastest growth in the market during the forecast period, due to growing mental health awareness through campaigns conducted by the government and private sectors. Moreover, the growing mental health disorders are increasing the use of counseling or other digital platforms. Additionally, expanding healthcare is increasing the investments and innovations, enhancing the market growth.

Download the single region market report @ https://www.towardshealthcare.com/checkout/6141

Segmental Insights

By Disorder Type Analysis

By disorder type, the anxiety disorders segment led the market with an approximate 25% share in 2024, driven by the growing incidence rates. The growth in their awareness increased their diagnosis rates. This, in turn, increased the demand for therapies as well as their R&D.

By disorder type, the substance use disorders segment is expected to show the highest growth in the market during the upcoming years. The growing alcohol and drug abuse is increasing the relapses of these disorders. Therefore, new treatment strategies, telehealth solutions, and awareness programs are being conducted.

By Service Type Analysis

By service type, the outpatient counseling services segment held the dominating share of approximately 35% in the market in 2024, due to their wide range of accessibility. These services provided affordable treatment that focused on preventive measures. Additionally, chronic behavioral conditions were supported by these centers.

By service type, the tele-mental health services segment is expected to show the fastest growth rate in the market during the upcoming years. These services provide virtual care along with flexible scheduling. This is enhancing the accessibility, patient convenience, which is increasing their adoption in various settings.

By Treatment Type Analysis

By treatment type, the psychotherapy/counseling segment held the major share of the market in 2024, as they are considered as first line of treatment. They are used for chronic condition management and are applicable to a wide range of behavioral and mental conditions. Moreover, the growth in stress and depression conditions increased their use.

By treatment type, the cognitive behavioral therapy (CBT) segment is expected to show the highest growth in the market during the predicted time. This treatment option is increasing the success rate in the treatment of various behavioral and mental health conditions. Moreover, their short-term treatments and the development of apps are increasing their use.

Become a valued research partner with us - https://www.towardshealthcare.com/schedule-meeting

By Age Group Analysis

By age group, the adults segment led the market with approximately 65% share in 2024, due to the growing incidence of stress and depression conditions. Moreover, the growth in workplace-related behavioral mental health issues has also increased the demand for effective treatment options. Additionally, various medications and therapies were used to deal with their chronic conditions.

By age group, the children & adolescents segment is expected to show the fastest growth rate in the market during the predicted time. The cases of anxiety and depression in their age group in increasing. This, in turn, is increasing the use of different types of treatment options, where awareness programs are also increasing for their early diagnosis.

By End-user Analysis

By end user, the hospitals segment held the largest share of approximately 40% in the global market in 2024, driven by high patient volume. They also provided a multidisciplinary team and comprehensive care to the patient. Additionally, patient monitoring and insurance policies were also provided by them.

By end user, the community mental health centers segment is expected to show the highest growth in the market during the predicted time. They are offering preventive care solutions, which are attracting patients. Moreover, their affordability and enhanced access are also increasing their use.

Browse More Insights of Towards Healthcare:

The global behavioral health market was valued at US$ 173.35 billion in 2024, rising to US$ 185.03 billion in 2025, and is projected to reach approximately US$ 332.77 billion by 2034, expanding at a CAGR of 6.74% from 2025 to 2034.

The North America behavioral health market was estimated at US$ 109.21 billion in 2024, increasing to US$ 115.65 billion in 2025, and is anticipated to reach around US$ 193.03 billion by 2034, registering a CAGR of 5.86% during the forecast period.

The U.S. behavioral health market accounted for US$ 92.2 billion in 2024, is expected to grow to US$ 96.9 billion in 2025, and reach US$ 151.62 billion by 2034, progressing at a CAGR of 5.1% between 2024 and 2034.

The Europe behavioral health market stood at US$ 34.67 billion in 2024, grew to US$ 36.82 billion in 2025, and is forecasted to attain around US$ 63.23 billion by 2034, expanding at a CAGR of 6.19% from 2025 to 2034.

The Latin America behavioral health market reached US$ 5.2 billion in 2024, rising to US$ 5.55 billion in 2025, and is projected to hit nearly US$ 9.98 billion by 2034, growing at a CAGR of 6.74% throughout the forecast period.

The Asia-Pacific (APAC) behavioral health market was valued at US$ 19.07 billion in 2024, expanded to US$ 21.46 billion in 2025, and is expected to achieve approximately US$ 56.58 billion by 2034, advancing at a robust CAGR of 11.49% between 2025 and 2034.

Meanwhile, the Middle East & Africa behavioral health market generated US$ 5.2 billion in 2024, grew to US$ 5.55 billion in 2025, and is forecasted to reach US$ 9.99 billion by 2034, expanding at a CAGR of 6.75% during the study period.

The global AI in behavioral healthcare market was valued at US$ 55.24 billion in 2024, expected to grow to US$ 59.49 billion in 2025, and projected to reach nearly US$ 115.65 billion by 2034, with a steady CAGR of 7.69% across the forecast timeline.

The global digital behavioral health market recorded US$ 27.9 billion in 2024, rising to US$ 33.1 billion in 2025, and is anticipated to surge to about US$ 153.85 billion by 2034, registering a remarkable CAGR of 18.6% from 2025 to 2034.

The global behavioral health EHR software market was valued at US$ 3.56 billion in 2024, projected to increase to US$ 4.09 billion in 2025, and is expected to reach US$ 14.22 billion by 2034, exhibiting a strong CAGR of 14.85% during the forecast period.

Recent Developments in the Behavioral Mental Health Market

In October 2025, a completely reimagined digital platform and mobile app for mental health and well-being support was launched by VITAL WorkLife.
In October 2025, to overcome the critical shortage of behavioral health professionals the Florida’s first interactive dashboard supporting behavioral health workforce supply and demand through 2035 was launched by the Florida Center for Behavioral Health Workforce (FCBHW).

Behavioral Mental Health Market Key Players List

Magellan Health
Universal Health Services
American Well (Amwell)
Acadia Healthcare
BetterHelp (Teladoc Health)
Telemynd
Mindstrong Health
Talkspace
Quartet Health
Cerebral Inc.
Ginger (Headspace Health)
Spring Health
Beacon Health Options
Lyra Health
Carelon Behavioral Health
Meru Health
Mental Health Systems Inc.
Thriveworks
Brightside Health
SonderMind

Download the Competitive Landscape market report @ https://www.towardshealthcare.com/checkout/6141

Segments Covered in The Report

By Disorder Type

Anxiety Disorders
Mood Disorders (Depression, Bipolar)
Schizophrenia & Psychotic Disorders
Substance Use Disorders
Eating Disorders
Post-Traumatic Stress Disorder (PTSD)
Attention Deficit Hyperactivity Disorder (ADHD)
Personality Disorders
Sleep Disorders
Others

By Service Type

Inpatient Hospital Services
Outpatient Counseling Services
Emergency Mental Health Services
Home-Based Treatment Services
Tele-mental Health Services
Rehabilitation Programs
Community Mental Health Programs
Preventive & Wellness Programs
Crisis Intervention Services
Others

By Treatment Type

Medication Management
Psychotherapy/Counseling
Cognitive Behavioral Therapy (CBT)
Group Therapy
Family Therapy
Alternative & Complementary Therapies
Others

By Age Group

Children & Adolescents
Adults
Geriatric Population

By End User

Hospitals
Specialty Behavioral Health Clinics
Community Mental Health Centers
Rehabilitation Centers
Academic & Research Institutes
Telehealth Providers
Others

By Region

North America

U.S.
Canada

Asia Pacific

China
Japan
India
South Korea
Thailand

Europe

Germany
UK
France
Italy
Spain
Sweden
Denmark
Norway

Latin America

Brazil Mexico
Argentina

Middle East and Africa (MEA)

South Africa
UAE
Saudi Arabia
Kuwait

Immediate Delivery Available | Buy This Premium Research @ https://www.towardshealthcare.com/checkout/6141

Access our exclusive, data-rich dashboard dedicated to the healthcare market - built specifically for decision-makers, strategists, and industry leaders. The dashboard features comprehensive statistical data, segment-wise market breakdowns, regional performance shares, detailed company profiles, annual updates, and much more. From market sizing to competitive intelligence, this powerful tool is one-stop solution to your gateway.

Access the Dashboard: https://www.towardshealthcare.com/access-dashboard

About Us

Towards Healthcare is a leading global provider of technological solutions, clinical research services, and advanced analytics, with a strong emphasis on life science research. Dedicated to advancing innovation in the life sciences sector, we build strategic partnerships that generate actionable insights and transformative breakthroughs. As a global strategy consulting firm, we empower life science leaders to gain a competitive edge, drive research excellence, and accelerate sustainable growth.

You can place an order or ask any questions, please feel free to contact us at sales@towardshealthcare.com

Europe Region: +44 778 256 0738

North America Region: +1 8044 4193 44

APAC Region: +91 9356 9282 04

Web: https://www.towardshealthcare.com

Our Trusted Data Partners

Find us on social platforms: LinkedIn | Twitter | Instagram | Medium | Pinterest

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.